Advertisers want to insert ads when people are searching for specific items or topics. According to CYDigital and other research, a majority of ads are mistimed or mistargeted. Advertisers want trusted and low cost alternatives to search engines and online advertising systems. 80 percent of consumers believe that personal data is their property and that they should be able to use it as they see fit according to DMA research. To solve this challenge, CYDigital has setup a Blockchain system that provides ad targeting, protect viewer privacy, and provide detailed advertising metrics to the advertiser.
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